What is Pay Per Click?
Pay Per Click is the marketing tool of choice for businesses who want to buy their way into search engine results. Essentially you pay a small amount for a selected keyword. When that keyword is searched by a search engine user your ad appears. You don’t pay to show an ad, only when someone clicks. Pay Per Click is also known as sponsored search.
Essential Pay Per Click Ingredients
The key ingredients of a Pay Per Click campaign are keywords, ad text and bids. As part of the Pay Per Click development process we work closely with you to determine the best mix for your business.
Keywords: What search terms will trigger your ads? Our experience in keyword research means that we attract high quality visitors who are likely to become customers.
Ad Text: When a specified keyword is searched your ad appears. This is often in the form of text. The amount of text that can be used is restricted however our expertise ensures ads are distinctive, attractive and qualify visitors before they click.
Bids: What is the right amount to bid? Our aim in managing Pay Per Click is to reduce the cost per click to a minimum while not compromising on the quality of visitors.
Pay Per Click Platforms
Google, Yahoo and Microsoft all provide pay per click services. We mainly work with Adwords which is the Pay Per Click service provided by Google. Google is used by majority of searchers, combined with its leading technology and flexibility we believe Adwords offers the best value for our clients.
Your Pay Per Click Campaign
With Optimised Media you can have a Pay Per Click campaign running within hours. We have different levels of service meaning that every budget is catered for. If engaging the right kind of customer at exactly the right time interests you then please read more about our Pay Per Click services.