Website Optimisation
Search engine placement reports prepared by Optimised Media focus on ensuring on-page factors such as coding and content are fully optimised, something we call website optimisation. Website optimisation can be undertaken as part of the website development process or for websites that have already been developed.
What is Website Optimisation?
Website optimisation involves reviewing all the on-page factors which influence where your website ranks on search engines. This includes the content of your website, structure and coding of your website. Many great looking websites, often miss out on attracting visitors because of poor optimisation.
The Website Optimisation Report
The website optimisation is a key part of the search engine placement report. When trying to rank a website making sure that you have a website that search engines will like is crucial. The report based on keyword research will detail exactly what changes need to be made to your website to improve its optimisation. As part of the report we will look at tagging, content, structure and navigation.
Our website optimisation strategy is to optimise different pages for different terms. Many SEO agencies will optimise your homepage for all of your terms. This is the easiest form of optimisation but also the most risky as everything depends on your homepage. Website optimisation will involve making changes to the code of your website and editing or creating website content.
Website optimisation focuses on optimising your website looking at both content and code. Depending on competition it is beneficial for some clients to undertake backlinking. Major search engines value a website based on the quality of links pointing to it from other sites. This is called PageRank. Backlinking aims to get links to your website from other high quality sites. Websites with little competition will not require ongoing backlinking, however in competitive industries link building would be a beneficial complement to website optimisation.
Search engine placement reports are competitively priced and are significantly cheaper than fully outsourcing your SEO process. Please see our latest SEO Prices.