There are a number of web design, website marketing and SEO firms in the market place that offer Pay Per Click management services. Many such firms treat Pay Per Click as a side issue, a service that should be offered because clients might ask for it. At Optimised Media we are Pay Per Click specialists and don’t treat Pay Per Click as a limited service to generate additional revenue. Pay Per Click is at the core of our business, our growth plans and our strategy. Many businesses offer Pay Per Click because it is relatively easy to set up and generate traffic. Unfortunately this traffic is often very costly because such businesses cannot use the full range of tools offered by Pay Per Click and are not aware of how campaigns should be managed to cut costs.

Benefits of Specialist Pay Per Click

The main benefit of using a specialist Pay Per Click agency is the fact that your business will benefit from the full scope that Pay Per Click offers, not just what can be applied quickly and easily. Typical mult-purpose agencies have little or no understanding of:

• How ad placement can impact conversions
• The on page factors that affect cost per click
• The factors that influence landing page quality
• Dynamic keyword insertion
• Negative keywords
• Keyword matching options

Pay Per Click is a very diverse area, in the same way as businesses would not expect a shop fitter to market their shop, even if they offered such a service, businesses should differentiate between website development and website marketing.