SEO Books
SEO books can be a valuable source of information for both individuals and businesses who would like to learn about SEO or undertake SEO themselves. There are many different aspects to SEO from knowing what code to change on a page to where to find valuable links. Just as most companies leave an accountant to manage their finances they leave website marketing to SEO agencies. However as part of the internet marketing industry we feel it is our duty to educate as many people as possible about SEO. With that aim in mind we have selected a few SEO books which we believe provide an introduction to SEO.
Search Engine Optimization for Dummies
| A Web site’s position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic
Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks |
Search Engine Optimization: An Hour a Day
| Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results. |
Professional Search Engine Optimization with PHP
| Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. |