PPC Optimisation
PPC optimisation ensures your are getting the most from your Pay Per Click (PPC) campaign. We review your account in conjunction with your website. The PPC optimisation process aims to reduce cost-per-click and increase the quality of visitors to your site.
PPC Optimisation Aims
PPC Optimisation aims to ensure that your Pay Per Click campaign is making the most of its budget. We review all aspects of your campaign from campaign settings to keywords and ads. For clients who want to take-up PPC Management and have a current PPC campaign in place undertaking PPC Optimisation is a prerequisite.
PPC Optimisation looks at your entire account focusing on the follwing areas:
- Campaign Structure
- Keywords Used
- Ad Text
- Landing Pages
- Bidding Strategy
- Account Settings
PPC Optimisation
PPC Optimisation is a great choice for any business that manages PPC in-house. It ensures that your campaign is well setup and there is no obvious wastage. For example if your business can only deliver around West-London we ensure your geographic targeting is correctly setup. PPC Optimisation alone can save you hundreds of pounds every month through improved keyword and bid matching.
PPC Optimisation Costs
The cost of PPC Optimisation is £300. This is a one off charge.