Optimised Media is a specialist Pay Per Click (PPC) agency, however unlike most other PPC agencies or PPC companies we are hands on with every PPC account we have. Our PPC professionals manage PPC campaigns for large companies on a daily basis. Your business can now tap into this PPC knowledge and enjoy the benefits of PPC marketing.

PPC Management Process

Pay Per Click management at Optimised Media is broken down into three stages; PPC Strategy, PPC Development and PPC Optimisation.

PPC Strategy

The initial phase of our PPC work is all about learning what your business does, who your customers are and what your business aims to achieve with pay per click marketing. We believe this is the most important part of developing a successful Pay Per Click campaign as it forms the basis for developing your Pay Per Click strategy.

Optimised Media will develop a Pay Per Click strategy unique to your business and objectives. Based on what we know about your business we will undertake in-depth keyword research. Keyword research could generate anything from just a few keywords to thousands. We will then break these keywords down into individual groups and present them to you with likely cost per click for each keyword.

PPC Development

Once we have approval on keywords we will begin to put your campaign in place. At this stage we will review competitors and develop text ads. When developing text ads we aim not only to get you visitors but also to filter out unwanted visitors or wasted clicks. Clients always have final approval of the text ads that are used.

PPC Optimisation & Maintenance

Many PPC agencies believe in setting up your campaign as fast as possible so that they can move on to their next project. Once setup such PPC agencies will profit from having your business but will not do any further work on your account.

At Optimised Media ongoing optimisation and maintenance of your account is one of our key strengths. With your input we can manage your budget and ads to meet your business needs exactly. For example, if you need to promote one item or service in particular or have a special promotion, your campaign can be updated to match your requirements.

As part of the PPC management process once your campaign is active our aim is to reduce your cost per click as much as possible. We do this through reviewing ads, reviewing keywords and also ensuring your website meets the standards required for a successful Pay Per Click campaign. Your website is critical to making sure visitors convert to customers and we will work with you to ensure this is the case.

PPC Agency Quote

All our quotes are catered to the needs of our clients. For a competitive bespoke quote please contact us with your objectives.