Pay Per Lead Marketing
Pay per lead is the latest phenomenon in internet marketing and we are one of the first agencies in the UK to introduce a pay per lead marketing program. With pay per lead you only pay when someone sends an email enquiry. It differs from Pay Per Click because you don’t have to pay when someone visits your site. It also differs from SEO because it’s not about ranking your site highly within search engines.
The Pay Per Lead Service
Most websites undertake SEO or PPC because they want to generate enquiries. Our pay per lead program is ideal for businesses where lead generation is the overall aim. The first step is ascertaining what kind of leads your business requires. We will then develop the necessary websites, pages, content and contact forms. Once an email lead is received we will send it to you to follow up as you wish. For each email lead you receive there will be a charge, however if you don’t receive any leads then you will have nothing to pay, apart from the initial set up charge.
Generating Leads
Optimised Media will take responsibility for attracting leads through various online marketing channels. Whether it involves SEO, or Pay Per Click we will promote the site to attract the right kind of visitor. The lead form will be developed based on your criteria, meaning you will receive exactly the kind of leads you want.
Pay Per Lead vs SEO
Pay per lead is different from SEO because it does not involve any work on your website. It will involve SEO but only on the site that we create for the purpose of generating leads. We will retain ownership of that site and receive leads directly which will be forwarded to you.
Pay Per Lead vs Pay Per Click
The idea of Pay Per Click is that you pay for each visitor that clicks on an ad that is promoting your product or service. The Optimised Media PPC Agency service is able to develop highly targeted campaigns which attract quality traffic to your site. This traffic is likely to convert into a lead or sale and the cost is just the cost of clicking on an ad. With pay per lead, visitors never visit your site so you are not able to build a relationship with the potential customer until they become a lead and you receive their details.
Cost of Pay Per Lead
There is an initial fee of £50 for our cost per lead service. Thereafter cost per lead varies depending on the industry you are in and the competition involved. Aside from the initial fee there is no risk involved. The fee per lead is agreed prior to beginning any work and charged on a weekly basis. The minimum fee per lead is £15 and you can decide the maximum number of leads you would like to receive in any given week. There are also no minimum contracts or hidden fees. If you are not happy with quality of leads or service you receive you are free to end the service.
Pay Per Lead Quote
If you would like a no-obligation pay per lead quote please complete the form below.