Many businesses begin utilising Pay Per Click in-house. This is based on the assumption that in-house Pay Per Click management is the most cost effective way of testing Pay Per Click marketing. In most cases Pay Per Click proves successful and management is retained in-house. Getting results with Pay Per Click is easy however getting the right kind of visitors and making the most of your budget requires in-depth skills and experience.

Cost of In-house Pay Per Click Marketing

Unless campaigns are managed by Pay Per Click specialists there is often a steep learning curve. With Pay Per Click mistakes cost money and often significant amounts, however without ongoing optimisation mistakes can be difficult to notice.

Businesses using Pay Per Click should always be aiming to get the highest amount of quality traffic at the lowest possible cost. There are a number of considerations within a successful campaign and professionally managed Pay Per Click often works out cheaper than in-house management when the cost of mistakes, learning time and poor campaign management are all taken into account. This is especially the case with Optimised Media where PPC management is always competitively priced and aims for a fast return on investment.

In-house vs Optimised Media PPC Marketing

Moving from in-house PPC management to Optimised Media is a very simple process with a number of benefits. We will completely review your current account structure, keywords, ads and bids. We leave your current Pay Per Click account fully intact but paused it. By creating a new and separate Pay Per Click account you can resume your old campaign at anytime.

With Optimised Media you will have immediate access to the latest Pay Per Click understanding and no longer need to worry about sending your staff on expensive training courses. We use a variety of techniques and our strategy will differ for each industry and business.

Optimised Media Pay Per Click management ensures that ther performance of your account will be reviewed on a daily basis. We monitor clicks, impressions, costs per click and even conversions. Overtime we build a thorough knowledge of your business and objectives, using this to advise you on internet strategy or to cut your Pay Per Click costs.

One of the main concerns that businesses have when using external agencies is loss of control and accountability. Optimised Media is as accountable as an in-house team with reporting as frequently as required. Clients retain full control as we do not put any ads live until they have been client approved. We document the structure of your account fully so everything is on hand when you need it.

Why choose Optimised Media?

When deciding on a move from in-house to managed Pay Per Click marketing the main consideration is cost.
Optimised Media managed Pay Per Click is competitively priced and often far cheaper than having in in-house team. Having even one in-house Pay Per Click expert can cost thousands in wages, tax and benefits. Using existing marketers or web developers might be cheaper than having a dedicated in-house Pay Per Click specialist, however savings on wages will result in a loss of expertise and increase in cost per click.

• With Optimised Media there are no minimum contracts so you can leave at any time.
• You don’t need to worry about training your staff.
• We provide the same level of reporting as you would expect in-house.

Solutions For In-House Pay Per Click

Our Pay Per Click management service is one of the most competitively priced management services on the market. Our aim is to replicate the same level of reporting, accountability and flexibility as an in-house Pay Per Click team would bring. There are many businesses who either want to continue managing Pay Per Click in-house or want to start Pay Per Click and manage it internally, for such businesses we offer PPC Design and PPC Optimisation.

PPC Design: Aimed at businesses who do not currently use Pay Per Click. Your campaign is professionally designed and setup. Day to day management can then be undertaken internally.

PPC Optimisation: Aimed at businesses who already have a Pay Per Click campaign in place. We review your account and ensure you are getting the most from your Pay Per Click budget.

Both services are offered as an alternative to our fully managed Pay Per Click service.