Businesses of any size can benefit from website marketing and Oxfordshire based businesses are no exception. Thousands of consumers in Oxford, Witney, Carterton, Banbury and across Oxfordshire are researching prices, products and services using the internet. Your business could be missing out on valuable customers if it is not competing online. Whether you are a PR agency or accountant, your business could succeed online with Optimised Media.

Pay Per Click (PPC) Marketing

Pay per click allows businesses to appear at the top of search engines within minutes. Promote your business locally or nationally with complete flexibility. We will develop, manage and optimise your campaign so you get the benefit of online success. With Pay Per Click you only pay for traffic you receive to your website so it’s both low risk and very accountable. To find our more visit our PPC Management pages.

With Pay Per Click your business could be listed at the top of Google within hours.

• Optimised Media will create highly distinctive ads which will differentiate your business from competitors.
• We carry out detailed keyword research so your ads only appear for selected terms
• Optimised Media can show your ads just around your town, your county or across the UK. You can choose exactly where your customers should come from.
• Choose times and days your ads will appear. Do you get most of your business between 9 am and 5 pm weekdays? Optimised Media can show your ads only during these times.
• We will provide you with detailed weekly reports making every penny you spend on marketing completely accountable.

Contact us today for a free trial of Pay Per Click Marketing

Oxfordshire Website Marketing

Optimised Media prides itself on being able to provide a local service to the residents of Oxfordshire. We will build your website marketing campaign by working closely with you and your business. We have no minimum contracts and clear pricing, so why not try Optimised Media before trying a London based agency?

If you have a business based in Bampton, Banbury, Bicester, Burford , Carterton, Chinnor , Chipping Norton, Henley-On-Thames, Kidlington, Oxford, Thame, Watlington, Witney, Woodstock or any surrounding town or county we look forward to meeting with you personally to discuss how we can help to build your business success online.

If your website already ranks highly using SEO you should consider the following questions

• For which terms does your website rank on the front page of search?
• Do these terms generate traffic for your website?
• Is this the right kind of traffic with visitors who are ready to buy?

Essentially your website may have front page listings, but these have to be for the terms that your customers are looking for. Remember very few searchers will look for your business by name.

It is difficult for a website to rank well for all the terms a potential buyer might use. This is one of the key advantages of PPC over SEO. You can choose exactly for which terms your ads will appear. You could have one keyword or thousands. As part of its management service Optimised Media undertakes competitive research which will show you exactly which terms your PPC campaign should target and how much this would cost.

By using a combination of SEO and PPC it is possible to appear multiple times in search results. This not only increases the chances of attracting the sale but also builds credibility in the site. Dominating search results builds upon the perceived value of your site.

If your website appears on the front page naturally with competitors using PPC to appear on the same page, these competitors will be poaching at least some of your potential customers.  By not using PPC you might be saving money on marketing but losing sales. The behaviour of searchers is difficult to predict and with 90% not going beyond the first page, the more visible you site, the better.

What is a landing page? A landing page is the page that a visitor lands on when they come to visit your site. Landing pages need to be integrated fully in to the pay per click or search marketing campaign. A good landing page not only improves conversions but could also help reduce the cost of your pay per click campaign. The cost of each click within a pay per click campaign depends on two factors, bid and landing page quality. At Optimised Media we always review the quality of client landing pages prior to a campaign, and may suggest the development of new pages.

Most companies running online campaigns use their homepage as a landing page. However by using a high quality landing page which gives visitors exactly what they are looking for they are less likely to leave and more likely to convert from visitor to customer.

A pay per click landing page needs to contain a call to action, content to overcome resistance to convert and and easy and obvious way to convert. They key to a good landing page is often having focused content.

At Optimised Media we create and manage high quality  PPC campaigns. As part of the PPC management process we review client landing pages and if required develop these landing pages for clients at a small cost.