Dealership Marketing
Internet marketing is crucial to the long term success of car dealerships, new or used. Traditional marketing methods such as advertising in the local newspaper, bus-back advertising and sign-writing are no longer generating the footfall they once did.
Today, most people research online before even visiting a dealership. In fact, people go into a dealership more informed than ever about their purchase. Pay per click marketing will allow you to engage potential buyers when they are close to making a buying decision.
Pay Per Click Dealership Marketing
At Optimised Media we have specific experience of working with franchised car dealerships, having put in place a successful internet marketing strategy for a leading BMW dealership group. We know that many dealerships spend thousands advertising in printed media, which at best generates just a few enquiries. Would you like to appear at the top of Google for just a few pence?
Advantages Of Pay Per Click For Dealerships
Pay per click has a number of advantages that car dealerships could benefit from:
- Set your exact budget. We can stick to your budget whether you are spending a few pounds every month or spending tens of thousands. You can also decide how much you want to spend per click.
- Choose your terms. Your ads can appear when consumers search for a brand, a variant, a model number or anything you wish. That means you can promote new models, last year’s stock, used cars; whatever you wish.
- Pay per click. Your ad can show millions of times at the very top of Google to millions of internet users. You only ever pay when someone clicks on it. Theres no longer a need to pay £000s for just showing your ad. Instead, only pay when someone shows a true interest.
- Decide when and where. You can choose if you want to target customers in your city, your county or nationwide. We can show your ads only in areas you want to target. You can also set the exact days and times your ads should be active.
Promote Your Dealership Online
Car dealerships have put pay per click marketing to many uses, from brand awareness to boosting sales of a specific model. Pay per click with Optimised Media allows your dealership to benefit from a professionally developed and managed pay per click campaign for only £250 per month, with no fixed terms. With pay per click from Optimised Media you get exactly what you pay for because you only pay when someone clicks on an ad, so why not give it a go?
Please complete the form below and we will be in touch to discuss your requirements and get your campaign underway. Alternatively, feel free to give us a ring on the number below.
