Creating Pay Per Click Landing Pages
Creating high quality landing pages is a must for successful internet marketing campaigns.
What is a landing page? A landing page is the page that a visitor lands on when they come to visit your site. Landing pages need to be integrated fully in to the pay per click or search marketing campaign. A good landing page not only improves conversions but could also help reduce the cost of your pay per click campaign. The cost of each click within a pay per click campaign depends on two factors, bid and landing page quality. At Optimised Media we always review the quality of client landing pages prior to a campaign, and may suggest the development of new pages.
Most companies running online campaigns use their homepage as a landing page. However by using a high quality landing page which gives visitors exactly what they are looking for they are less likely to leave and more likely to convert from visitor to customer.
A pay per click landing page needs to contain a call to action, content to overcome resistance to convert and and easy and obvious way to convert. They key to a good landing page is often having focused content.
At Optimised Media we create and manage high quality PPC campaigns. As part of the PPC management process we review client landing pages and if required develop these landing pages for clients at a small cost.