Backlinking
Backlinking is a key ingredient of natural search rankings. Backlinking aims to get links from other sites to your site. Major search engines such as Google rank sites based on a number of factors, in addition to having a site that is properly optimised the most important factor is the number of other sites that link to yours.
Benefit Of Backlinking
Having a well optimised site makes it easy for search engines to understand what your site is about and shows it has value to users. Backlinks are a vote of confidence in your site from other sites. If your site has more votes than your competitors and is better optimised, it will rank higher.
The success of backlinking depends on quality of competitive research which has been carried out. Optimised Media carries out competitive research as part of every project. This research shows us which sites should link to you and how.
Backlinking Report
The search engine placement report will detail anchor text that should be used for various pages as well as possible possible sources of backlinks. The backlinking report aims to show what form links should take as well as what pages should be prioritised in your linking strategy.
Backlink Structure: Links from other sites should not all point to the homepage of your site. We tell you what pages on your site links should point to and how. One of the most important features of backlinks is the anchor text used. The report will tell you what anchor text s and how best to use them.
Navigational Backlinks: The report will include a list of high quality sources from where you can obtain backlinks quickly and easily. Navigational backlinks typically from directories help search engines to find your site and begin to index it.
Authority Backlinks: Authority backlinks are links from high ranking sites from within your industry. These are a vote of confience in your site and stongly influence your website rank. We will carryout competitive research and highlight key sites from where backlinks should be obtained.
Competitive Backlinks: We tell you exactly where your competitors are getting their links from so that you can build upon their work.
Implementing Backlinking
Backlinking is a time consuming process but can make areal difference to where your website is ranked. The backlinking section of the search engine placement report tells you exactly which pages of your site need links. We will also give you a selection of sites from where these links can be obtained. Our recommendation is that website owners should allocate a minimum of two to three hours per week to link building for their website using our report as a guide.